Connecting HubSpot with LinkedIn has many benefits. It can provide a quick way to cultivate relationships with prospective customers, streamline your growth marketing strategy, cut down on excessive admin time and keep all your team’s messages with contacts in one place.
Read on to find out how to add LinkedIn contacts to HubSpot, run ABM campaigns in HubSpot, sync your LinkedIn message history to HubSpot and more.
How to add LinkedIn contacts to HubSpot
Prospecting on LinkedIn is a great way to cultivate important connections. With that in mind, it’s essential to nurture those connections and build on the relationships so that you can potentially turn them into leads, and then customers. However, doing this manually can be a time-consuming process.
There are a few different methods you can use to add LinkedIn connections to HubSpot, each with their own advantages and disadvantages:
- Create and update new contacts manually in HubSpot. This is the most time consuming method and is also the most prone to error.
- Manually export your LinkedIn contacts using the ‘Download your data’ settings in HubSpot.
- Use a LinkedIn scraping tool to capture your LinkedIn connections and then manually import them into HubSpot.
- Use a tool such as Hubris that integrates with HubSpot to capture your LinkedIn connections and automatically sync them to your HubSpot portal, updating them when their profile changes.
Hubris can help you to add contacts to HubSpot quickly through the use of a button on the contact’s LinkedIn profile. Simply clicking on this button will begin the integration process and determine whether the contact is already in your HubSpot CRM.
How to sync LinkedIn message history to HubSpot
Being able to view your LinkedIn message history in HubSpot is helpful as it keeps all of your conversations with prospects in one place. This could be a compliance requirement for your business, but even if this is not the case, it’s useful to have everything stored together to save time when you need to refer to a specific message or conversation from a contact.
Hubris allows you to sync messages from the last 20 contacts you have communicated with.
How connecting HubSpot and LinkedIn can help you run better ABM campaigns
Account-based marketing (ABM) allows you to align your marketing and sales teams in order to promote long-term growth for your business, provide delight for your customers and increase your revenue.
ABM helps your business to work and communicate with high-value accounts as though they are individual markets. Doing this helps you to see stronger ROI and increased customer loyalty.
HubSpot has lots of great tools to help you run a successful ABM strategy. However, if you want to include social selling in the strategy, this will be a blind spot because the HubSpot ABMs tools won’t usually provide visibility on all your team’s LinkedIn connections within an account, or messages sent to contacts on LinkedIn.
By syncing connection and message data between HubSpot and LinkedIn, you can establish a truly 360-degree view on all of your ABM target accounts.
How to streamline your growth marketing strategy
Having a growth marketing strategy is vital to ensure you’re targeting the right customers and exposing them to relevant content that appeals to them. The longer you spend on your strategy design, the more opportunities you’ll create to reach the right prospects.
Your growth marketing strategy should outline your company’s purpose and goals, as well as identifying who your customers are and what they need from your products or services. The strategy should provide a clear framework for reaching this audience and the activity planned to do so.
However, it’s also important to remember that social selling on LinkedIn is a key part of growth marketing. You can either do this in silo (but risk losing clarity and consistency across your sales and marketing teams) or connect platforms so that your process is as streamlined as possible.
Does adding LinkedIn contacts to HubSpot comply with GDPR?
Hubris allows you to compliantly capture your LinkedIn connections’ personal data and store it in HubSpot.
We ensure that this complies with GDPR through the following practices:
- Capturing legal basis and creating a paper trail - any personal information you capture from LinkedIn will be labelled as such in HubSpot and date stamped, providing a full paper trail on how and when any new contacts were created
- Only capturing data that is necessary - Hubris allows you to be selective about the information you capture, so you can ensure you only store personal information where you have a legitimate interest to do so
To find out more about ensuring GDPR compliance when adding LinkedIn contacts to HubSpot, check out our blog: Does adding LinkedIn contacts to HubSpot comply with GDPR?
How Hubris can help you successfully connect your LinkedIn contacts to HubSpot
Hubris can help you connect your HubSpot contacts to LinkedIn with the click of a button, meaning that you can easily nurture those connections and potentially turn them into leads. It also allows you to keep all your conversations with those contacts in one place, and allows you to be selective about which data you capture.