Data security is a critical aspect of any business, especially when it comes to personal and client data. Syncing up your LinkedIn contacts to HubSpot can seem risky because of all the security breaches out there. But Hubris can help you keep your data secure and GDPR compliant at the click of a button.
What is GDPR, and why is it so important?
GDPR (General Data Protection Regulation) is a legal framework created for EU residents that dictates how personal data should be collected and used over the internet. This EU regulation applies to companies and sets strict guidelines on how and when you can keep personal data. It also shows how you should pass marketing information to individuals.
HubSpot helps companies comply with GDPR in data collection in several ways. These include new email options, asking for consent before collecting data, and cookie tracking policies.
GDPR is an important policy for the following reasons:
Data ethics refers to reasons why you would collect, store and use customers' personal data. It is a breach of data ethics to collect personal data for reasons that may harm or manipulate the owners of this data.
GDPR compels companies to follow data ethics and only collect personal information when absolutely necessary. Complying with GDPR helps you gain and keep your customers' trust.
GDPR lets companies collect and store personal data legally for various reasons. Any company must have the consent of the data subject before collecting any personal information. They can keep this information legally if it fulfills a part of the subjects' contact.
They can also store personal data if it is required by a government body or if it is needed for a legal obligation, such as employment. Another ground for keeping personal data is if there is a vital interest for such an action, such as saving a life or national security.
Hubris is GDPR compliant
Hubris was built with GDPR guidelines in mind. This is especially important for EU residents.
HubSpot as a marketing platform is GDPR compliant and shows its users how to follow these guidelines with their customers. If you are considering adding contacts on HubSpot from another source, it might help to ensure that you comply with GDPR guidelines.
Hubris only captures necessary data
Hubris allows you to choose the data you keep. This means that you only keep personal data if absolutely necessary.
Hubris gives you a legal basis for the data you keep
Since Hubris allows you to automatically import all your LinkedIn contacts to HubSpot, it keeps a record of when each contact was imported and how each was created. They will be labelled as personal information and date stamped.
Any new contacts created through Hubris will go through the same process, as well as any changes made to the existing personal data. A complete history of all this information will be available to you and Hubris will record any details about changes made.
This feature keeps a paper trail about how your company collects personal data and how you use it. A detailed paper trail is absolutely necessary for legal reasons.
Hubris provides an accurate and safe method of importing all your LinkedIn contacts to HubSpot. It is a downloadable browser extension that will automate how you keep your HubSpot contacts. With Hubris, you won't have to worry about your data leaking out to unauthorized persons, as may be the case when transferring sensitive data from one point to another.
If you want to try out Hubris, you can download it here for free.