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Tom BrownJan 11, 2023 9:49:56 AM3 min read

Tips for using LinkedIn to grow your business

LinkedIn is a great platform for growing your professional network, but it can also be an invaluable tool for business growth.

The platform can be used to build customer relationships and brand awareness, as well as to grow your email marketing list with LinkedIn connections. By sharing relevant and engaging content and participating in discussions related to your industry, you can reach potential customers.

In this article, you’ll find some top tips about how to boost your marketing efforts and grow your business using LinkedIn.


Target a specific audience

LinkedIn allows you to use filters for your advertising campaigns, such as job title, industry and company size. This enables you to target specific audiences who will engage with your product, service or brand. By targeting these specific individuals, you can ensure your LinkedIn ads reach the right people, giving you a higher chance of attracting prospective customers.

So, how do you target the right audience?

It’s important to think about who your ads need to reach, and what professions they fall into. For example, if you’re selling software to a small UK business, you can set your campaigns so that they only appear to businesses with under a certain number of employees, based in Britain. You can even hone your campaigns further by only showing ads to employees at those companies with a specific job title.

Advertising on LinkedIn gets your message directly across to the stakeholders you need to reach to grow your customer base.


Use LinkedIn to promote your content

On LinkedIn, you can share content with professionals in your industry using the ‘sponsored’ feature. This allows you to promote your blogs, high-value content and videos directly to your target audience.

LinkedIn gives you the opportunity to highly target your content, teach others how to solve their issues and establish you as a thought leader in your industry. Increased exposure of your content establishes your business as a trustworthy source of information.

In order to use this to your advantage, post content that appeals to your target audience and include a strong call to action that guides the user towards the next step (e.g. downloading an ebook).

It’s also important to respond to all comments on posts where you have promoted content. This will help to boost engagement and build relationships with potential customers.


Be active in groups

LinkedIn groups are an excellent way to find out what your audience is talking about. They also offer the opportunity for you to provide advice, again establishing you as a thought leader in your space.

In addition, you can message group members even if you aren’t connected on LinkedIn, which means you can begin to build relationships with potential customers through the groups you are in.


Grow your email contact list

When you make a connection on LinkedIn, it is a good idea to write a personalised message to each individual to thank them for connecting with you. In this message, you could invite them to join your email marketing list, and include a link for them to sign up.

Don’t forget to inform them about what they can expect to gain from signing up to your mailing list to give them an incentive. It is also a good idea to offer to look at some of their content in return.

How Hubris can help

Achieving your marketing goals depends largely on your ability to streamline your overall strategy. This means you need to have the right tools.

Hubris is a Chrome extension that allows you to create harmony between your sales and marketing teams by merging your LinkedIn contacts with your HubSpot account. Try it for free today!