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  2. What is Hubris?

How does Hubris work technically?

So how does Hubris actually connect a LinkedIn profile to a Hubspot CRM contact?

Every LinkedIn profile has a URL - the link to the webpage of the individual contact.

Every Hubspot Contact also has a URL - the link to their contact record in your Hubspot Hub.

Hubris creates a link between these two URLs and stores it in encrypted (secret and secure) format centrally on our cloud-based Hubris database.

When you visit a LinkedIn profile, Hubris can quickly check if that profile already exists in your Hubspot CRM by checking for the URL.

If it does exist, Hubris shows a green light

If it doesn't, Hubris shows a red light

If the name matches an existing contact in your Hubspot CRM, Hubris shows an amber light.