Linkedin offers a great opportunity for businesses to build brand awareness, enhance their marketing and engage with their clients worldwide. This dynamic social media platform currently has over 690 million users in over 200 countries. LinkedIn also differs from other social platforms, emphasising productivity, professionalism, and success. Therefore, it's an ideal platform for professional network growth and an instrumental tool for marketing purposes. However, despite being an invaluable tool for a business, it has its good and bad sides. Below are the pros and cons of using LinkedIn for marketing.